Real travel agency. Real offices. And one franchisee already convicted in court. This is what you need to know before sending money to moihottur.ru.
Services: Last-minute tour packages, early booking deals, travel insurance, franchise licenses to third-party operators
Locations: Moscow (Chistoprudny Blvd, 1); Yekaterinburg; Novosibirsk; Omsk (ul. Frunze, 80, office 603); Tomsk; and other Russian cities via franchise
Founded: Claimed 2010. Web Archive confirms a live site snapshot from March 29, 2010.
Franchise expansion: Started selling franchise licenses in 2016. Third-party operators now run offices under the same brand name.
Phone: +7 (495) 646-07-54
Email: [email protected] (note: "nsk" stands for Novosibirsk, used as the general inbox)
Website: moihottur.ru
Social: VK community vk.com/moihottur_ru with 50,938 followers
Tourism registry: RTA 0002133
Key fact: The main legal entity currently holding the brand was registered in July 2017, seven years after the brand launched in 2010. The original Novosibirsk entity (INN 5406621640) was liquidated in 2021 with 10 unpaid enforcement proceedings still open at the time of dissolution. The brand survived. The debts did not disappear cleanly.
Based on 1.54/5 from verified data points. Note: platform ratings (Google, 2GIS) show 4.8-5.0, reflecting delivered tours. This score reflects accountability and structural risks.
The entity currently running the brand is LLC "Moi Goryashchiy Tur - Ekb" (Russian: ООО «Мой горящий тур - Екб»).
The entity has faced 4 arbitration cases as a defendant and 5 regulatory inspections from state agencies. One violation was confirmed by a Labor Inspectorate check in 2020. The company does not appear on the Unfair Suppliers Registry (RNP).
Before the current LLC, the brand ran through LLC "Moi Goryashchiy Tur" (INN 5406621640, Novosibirsk). That entity was liquidated in 2021 with 10 open enforcement proceedings at the time of closure. Its last director was Sergei Viktorovich Belsky. The brand name transferred. The legal obligations did not carry over to the new entity automatically.
Since 2016, the brand has sold franchise licenses. Individual offices across Russia may be operated by separate LLCs or individual entrepreneurs (IPs). Confirmed franchise-linked entities include: IP Lelyukh M.A., IP Mindiuk N.A., IP Sidorchuk T.A., and IP Yamalova A.B. When you walk into a "Moi Goryashchiy Tur" office, you may be signing a contract with any one of these, not with the Yekaterinburg LLC. That matters the moment you need a refund.
Check the domain history yourself: WHOIS moihottur.ru. The domain's RDAP record doesn't show a clean registration date, but Web Archive data settles the question of how long the site has been live: the first archived snapshot is from March 29, 2010, confirming 15+ years of operation.
You can also search the brand on OpenCorporates.
| Area | Risk | What we found | What to expect |
|---|---|---|---|
| Price | medium | Prices on the site are not a public offer and depend on live tour operator feeds. Multiple reviews report the quoted price changing before or after payment. In May 2025, a manager demanded additional payment after a contract was already signed and fully paid. | Get the total price locked in writing before you pay anything. Ask specifically whether price-adjustment clauses allow post-payment increases. |
| Contract | high | Under the franchise model, the entity signing your contract may be an individual entrepreneur with no connection to the Yekaterinburg LLC. You need to verify who exactly is your counterparty before signing. | Request the full legal name, INN, and OGRN of the entity signing your contract. Check them in the EGRUL registry and the Federal Tourism Registry before you hand over money. |
| Timelines | medium | Tour delivery mostly matches bookings, according to the majority of reviews. Refund processing is a different story: reviews document delays of 14-45 days against the 10-day legal requirement. In one case a client waited weeks to recover 80,000 rubles. | Tours typically get delivered. Refunds do not. If you need to cancel, expect a long wait and potential deductions for "actually incurred costs." |
| Franchise risk | high | A franchisee operating under the Moi Goryashchiy Tur brand was criminally convicted in 2022 (case No. 1-484/2022, Zheleznogorsk City Court). The parent brand was not the defendant. But tours were sold under this name by someone who ended up with a criminal conviction. | You have no way to screen individual franchisees before walking into an office. The safest option is the official website payment channel, not an office you found through a local ad. |
| Refunds | high | The agency consistently cites "actually incurred costs" (Russian: FPR) as a deduction from refunds. When a major tour operator collapsed, the agency told clients it was "just a middleman" and refused to help. Reviews show the company transfers financial risk to the client in these situations. | Read the refund section of your contract before signing. Ask what the deduction would be if you cancel 7 days before departure vs. 30 days before. Get the answer in writing. |
| ✅ | Active since 2010, confirmed independently. Web Archive shows a live site from March 29, 2010. This isn't a brand that appeared last year claiming a decade of history. |
| ✅ | Listed in the Federal Tourism Agency Registry (RTA 0002133). The main legal entity holds an official registration as a tourism agent. You can verify this yourself through the Russian Ministry of Tourism database. |
| ✅ | Physical offices with verifiable addresses. Multiple offices appear on Yandex Maps and 2GIS with real review histories. This is not a virtual office or a P.O. box operation. |
| ✅ | Corporate email on own domain. All contact addresses use @moihottur.ru, not free services. Minor point, but it rules out the most basic scam setup. |
| ✅ | Holds an education license. No. L035-01277-66/01611440, issued January 16, 2025, suggesting the operation has passed recent regulatory scrutiny in at least one area. |
| ⚠ | Complex franchise structure under one consumer-facing brand. The name "Moi Goryashchiy Tur" can refer to the Yekaterinburg LLC, any of several individual entrepreneurs, or a third-party franchisee in any city. There is no clear public list of which entities are active. |
| ⚠ | Predecessor entity liquidated with 10 unpaid enforcement proceedings. The Novosibirsk LLC (INN 5406621640) closed in 2021 while still carrying 10 open enforcement actions. The brand name moved forward. The obligations did not. |
| ⚠ | Refund delays are systematic, not rare. Multiple reviews across different cities and years report the same pattern: refunds take 14-45 days instead of the 10 days required by Russian consumer law. This suggests a policy, not isolated mistakes. |
| ⚠ | Prices on the site are not binding offers. The agency positions itself as a last-minute tour aggregator, so prices can change. But some clients report prices in the app being outdated, with the final amount higher than shown when they try to book. |
| ❌ | Managers requesting personal card transfers. Official policy prohibits this. Client reviews document the opposite: managers in multiple offices have called clients and pushed for money transfers to personal phone numbers. If you refuse and insist on an in-office payment, the conditions change. That is not a misunderstanding. That is a pattern. |
| ❌ | Criminal conviction linked to a franchisee (case No. 1-484/2022, Zheleznogorsk City Court). Tours were sold under the Moi Goryashchiy Tur name by someone who was later found guilty in a criminal proceeding. The parent brand survived the case. Clients who paid that franchisee may not have been so lucky. |
| ❌ | Documented post-payment surcharge demands (May 2025). At least one case where a manager requested additional payment after the client had already paid in full under a signed contract. The reason given was a "sudden price increase" from the tour operator. Whether the contract allowed this was the disputed point. |
| ❌ | The brand's legal history has a gap. The entity currently operating registered in 2017. The original entity that built the brand's reputation from 2010 was liquidated in 2021 with unpaid debts. You're relying on a brand's reputation that belongs to a different legal entity than the one you'd actually sue if something went wrong. |
The highlighted column is the company under review. Badge guide: best = strongest in this category, worst = weakest, mixed = depends on circumstance.
| Parameter | Moi Goryashchiy Tur ★ | Level.Travel (online aggregator) | Coral Travel (direct operator) | DIY (book direct) |
|---|---|---|---|---|
| Price transparency | Prices may change after booking. Post-payment surcharges documented. risky | Prices fixed at search time. transparent | Price locked at booking. Standard fare adjustments apply. | What you see is what you pay. clear |
| Accountability | Multiple legal entities under one brand. Franchisees can be individual entrepreneurs. complex | One entity. Clear contract counterparty. | Direct operator. No middleman. | You deal directly with hotel and airline. No agency layer. |
| Refund speed | 14-45 days documented. slow | Depends on operator. Typically 10-14 days. | Standard 10-14 days per contract terms. | Hotel/airline refund policies apply directly. variable but direct |
| Franchise criminal risk | Documented criminal case against franchisee (2022). confirmed | No franchise model. N/A. | No franchise model. N/A. | N/A. |
| Personal card payment pressure | Documented in multiple city offices. reported | Online payment only. No agent contact. | Regulated payment channels only. | Bank card to hotel/airline directly. |
| Physical office access | Offices in 5+ cities. widest network | Online only. | Select major cities. | No office needed. |
It's a real company. Not a scam in the classic sense: it's been operating since 2010, has physical offices, delivers most tours as booked, and is listed in the Federal Tourism Registry (RTA 0002133). But it carries structural risks that most travel agencies don't. The franchise model means your contract might be with an unlicensed individual entrepreneur. A franchisee was criminally convicted in 2022. The predecessor Novosibirsk entity closed in 2021 with 10 unpaid enforcement orders. Legitimate operation with real accountability gaps.
Last-minute tour packages and early booking deals from major Russian tour operators (Turkey, Egypt, Vietnam, Thailand, Russian domestic destinations). They also sell travel insurance and franchise licenses to entrepreneurs who run offices under the brand. The franchise side is where most of the documented problems originate.
Yes. Russian court records show at least one criminal conviction tied to a person who sold tours under the Moi Goryashchiy Tur name (case No. 1-484/2022, Zheleznogorsk City Court). The defendant was a franchisee, not the parent brand's LLC. But tours were sold under this name by someone later found criminally liable. That's a fact worth knowing before you walk in.
In documented cases from May 2025, yes. A manager at one office requested additional payment after the client had signed a contract and paid in full, citing a tour operator price increase. Russian consumer law allows price adjustments only if the contract explicitly permits them. The key question is what your specific contract says. Read the price clause before you sign, not after you pay.
Russian consumer law sets a 10-day limit. Client reviews across multiple offices and years report actual delays of 14 to 45 days. In one case, a client waited weeks to recover 80,000 rubles. Get written confirmation of the refund timeline before you cancel, and send your cancellation request in writing with a delivery timestamp.
No. The company's stated policy is that all payments go through the website gateway or in-office terminals with a receipt. Multiple client reviews report managers asking for personal card transfers anyway. If a manager pushes this, refuse. Pay only through channels that produce a receipt on company letterhead. A transfer to a personal card gives you almost no legal recourse if anything goes wrong.
You can read and submit independent client reviews about Moi Goryashchiy Tur on proverj.com, which aggregates verified feedback. You can also find this investigation and share your experience through migration.us.com.
I've been watching the Russian-speaking service market since 2011, including travel agencies that serve the diaspora and domestic Russian travelers. Moi Goryashchiy Tur isn't a one-person fraud operation running out of a rented desk. It has real offices. Real staff. Most people who buy a Turkey or Egypt package through them come back with a tan, not a police report. That matters.
But here's what concerns me. The franchise model is the core problem, and it's not fully disclosed to clients at the point of sale. When you see the "Moi Goryashchiy Tur" sign, you assume you're dealing with one company. You're not. You might be dealing with an individual entrepreneur in Zheleznogorsk whose franchise agreement doesn't guarantee he'll handle your money the same way the Yekaterinburg LLC would. Case No. 1-484/2022 makes this point bluntly.
The other thing I notice is the pattern around payments. It's not one rogue manager in one city. Reviews from multiple cities across multiple years describe the same thing: a call from a manager in a different city, pushing a personal card transfer. That doesn't happen by accident. Something in the incentive structure is producing that behavior repeatedly.
On the positive side: the brand has operated continuously for 15 years, is in the tourism registry, has physical offices you can walk into, and delivers tours for the majority of its clients. It's not going to take your money and disappear overnight. The risks here are specific: unclear who signed your contract, possible price changes after payment, slow refunds, and variable quality depending on which franchisee handles your booking.
My honest take: if you're buying a standard package tour and you do the homework I've outlined above, the actual probability of losing your money is moderate, not catastrophic. But the structural risks are real. And the 1.54 risk rating reflects that. A company that lets a franchisee get criminally convicted under its brand name without visible public accountability measures doesn't get a higher score from me. That's not harsh. That's fair.
A 5.0 on Yandex Maps won't help you if you're the one waiting 45 days for a refund. Read what clients say when things go wrong, not just when they go right.
Read real reviews about Moi Goryashchiy Tur