First Visa Center claims 97% visa approval and 13 years in business. Their main LLC was registered in 2015. Their founder has 42 active arbitration cases totaling around 17.7 million rubles in claims. That gap between marketing and paperwork is what this investigation is about.
Founded: Claimed 2012 in all marketing. The main LLC, however, was registered July 30, 2015 in Kazan. The domain visa-prosto.com was registered in August 2018. The 13-year claim doesn't hold up.
Jurisdiction: Russia. Head entity in Kazan; Krasnogorsk branch in Moscow Region; Moscow LLC registered September 2024.
Main services: Visa applications for 45 countries (Schengen, US, UK, China, Japan and others), APEC business travel cards, travel insurance (VZR), residence permit assistance, corporate visa management.
Pricing: Service fees from 3,000 RUB (e-visas) to 15,000 RUB (US visa assistance). Consular fees are always extra. Insurance and delivery costs added on top.
Office locations: Claimed 90 cities across Russia (some marketing materials say 120). Krasnogorsk flagship: Krasnogorsk-Plaza, Ilyinskoye Highway 1A, 4th floor, office 8.3.1.
Website: 1visacenter.ru (plus 11 other domains, including visa-dragon.ru, visa-prosto.com, franch-visa.ru and more)
Contact: +7 925 838-77 98, +7 923 438-63 23, +7 989 188-89 73
Key fact: The company runs on a franchise model. When you walk into a "First Visa Center" branch, you're dealing with a separate LLC or sole proprietor, not the head company. That matters a lot when things go wrong.
Based on 1.08/5 from verified data points. Positioned in the high-risk zone.
The network runs through several connected legal entities. Each one is worth knowing before you sign anything.
OOO "Pervyy Vizovyy Tsentr" (Kazan). INN: 1658181372. OGRN: 1151690060994. Registered July 30, 2015. Status: active. Director and founder: Artem Yuryevich Zakharov. He also runs Franch5, a project that packages franchise businesses for sale.
OOO "Pervyy Turisticheskiy Tsentr." INN: 1655390730, OGRN: 1171690084440. Registered August 21, 2017. This entity is named in the public offer on visa-prosto.com.
OOO "Pervyy Vizovyy Tsentr" (Moscow). INN: 9709115713. OGRN: 1247700609716. Registered September 11, 2024. Founder: Zurab Davidovich Dzhinashvili. Russia's Federal Tax Service (FNS) has entered a flag indicating unreliable information about the legal address for this entity. That's a serious issue registered less than two years after formation.
The Krasnogorsk office at Krasnogorsk-Plaza is managed by IP Sidelnikova Maria Sergeevna, INN: 502408344300. She is a sole proprietor, not an employee of the head company. The same office at times accepts payments by personal card transfer, which removes the protections of Russia's consumer rights law.
The domain prosto.com was registered on August 27, 2018, through Key-Systems GmbH. Expiry: August 27, 2026. For a company claiming to have started in 2012, a 2018 domain registration is hard to explain.
The Russian arbitration court database shows 42 cases linked to founder Zakharov A.Yu., with total claims around 17.7 million rubles. A significant portion of those cases come from franchise buyers, not just clients. That's not a handful of disputes. That's a pattern.
You can also check the company's BBB equivalent search at BBB and their domain history at Web Archive.
| Area | Risk | What we found | What to expect |
|---|---|---|---|
| Price | medium | Service fees from 3,000 to 15,000 RUB depending on country and branch. Consular fees are always separate. Some clients report "mandatory" add-ons (insurance, courier) that push the total up significantly after initial quote. | Get a full itemized quote in writing before you pay anything. Ask specifically: what is included, what is not, and what the consular fee will be on top. |
| Contract | high | The public offer on visa-prosto.com categorizes the service as "information and consulting" or "intermediary" assistance. You are not buying a visa. You are buying document preparation help. The 97% approval rate in their ads is not reflected in any contract clause. | Read every line of the agreement before signing. If they say "guarantee," ask where exactly that appears in the written contract. Spoiler: it probably doesn't. |
| Timelines | medium | "From 1 day" means their internal processing speed, not how quickly the embassy decides. Yandex Maps reviews for the Krasnogorsk branch include complaints about invitation letters taking over two weeks longer than promised. | Confirm the timeline in writing, split between "our processing" and "embassy decision." Never book non-refundable travel before the visa is stamped. |
| Accountability | high | 42 arbitration cases against the founder. Moscow LLC has a tax authority flag for an unreliable address. Franchise structure means each branch is a different legal entity, so the head company can distance itself from problems. | Find out the exact legal name and INN of the entity you're contracting with. That's the name you'll need if you ever file a consumer complaint. |
| Refunds | high | Multiple clients on Otzovik and Flamp report that after a visa denial, the service fee was not returned. One documented case: a staff error in the application form led to rejection, and the company cited the contract to refuse any refund. | Assume the service fee is non-refundable. If refund terms matter to you, get them in writing before payment and only pay via an official company account so you have legal standing. |
| ✓ | Physical office confirmed. The Krasnogorsk-Plaza location at Ilyinskoye Highway 1A, 4th floor is verified in 2GIS, Yandex Maps, and VKontakte. This is a real office in a real building, not a mail-drop. |
| ✓ | Registered legal entities exist. At least three LLCs and multiple sole proprietors are registered in Russia's state registry (EGRUL). The company is not operating entirely in the shadows. |
| ✓ | Not found in major scam databases. Searches across baxov.net, plohotron.online, moshennik.eu, telltrue.net, and scamadviser.com returned no listings for First Visa Center at the time of this review. |
| ✓ | Positive reviews do exist. Otzovik shows ratings of 5.0 for the Kazan and Krasnodar branches, with clients citing successful visa outcomes and convenient remote document handling. |
| ⚠ | Franchise model with no unified quality control. Each city branch is a separate legal entity. A good experience in Kazan tells you nothing about the Krasnogorsk branch. Always search for reviews on your specific branch, not the brand overall. |
| ⚠ | 100% upfront payment before any result. You pay in full before any visa decision. The contract then covers only consulting, not outcome. The financial risk sits entirely with you. |
| ⚠ | Some branches accept payment to personal cards. This bypasses official invoicing and removes your legal protections under Russia's consumer rights law. An official kassa receipt matters if you ever need to dispute a charge. |
| ⚠ | Email domain doesn't match primary website. The Krasnogorsk branch email is [email protected], not @1visacenter.ru or @visa-dragon.ru. With 12+ active domains, it's genuinely hard to know which legal entity you're dealing with. |
| ✗ | Fabricated founding date. Marketing says "since 2012" and "13+ years of experience." The main Kazan LLC was registered July 30, 2015. The domain prosto.com dates to 2018. The 2012 figure is, at minimum, unverifiable and likely false. |
| ✗ | 42 arbitration cases against the founder. Artem Zakharov faces claims totaling approximately 17.7 million rubles in Russia's arbitration court system. A large portion come from franchise buyers who allege the business model was misrepresented to them. |
| ✗ | Moscow LLC has an unreliable address flag from Russia's tax authority. OOO "Pervyy Vizovyy Tsentr" Moscow (INN 9709115713), registered September 2024, already carries an FNS notation of unreliable legal address information. That's a serious compliance failure for a company less than two years old. |
| ✗ | Documented pattern of non-refunds after errors and denials. Flamp.ru documents a case where staff made an application error leading to visa denial, and the service fee was still not returned. Otzovik records cases of staff going silent after payment. |
| ✗ | YouTube exposé published December 8, 2025. The AntiScam channel released a full investigation titled "First Visa Center: why the franchise turned out to be a deception," covering both client complaints and franchise buyer losses tied to Artem Zakharov and the Franch5 project. |
The highlighted column is the company under review. best = best in category. worst = weakest option. mixed = depends on your case.
| Parameter | First Visa Center ★ | VFS Global (official embassy partner) | DIY (embassy direct) |
|---|---|---|---|
| Service fee | 3,000-15,000 RUB mixed | Varies by embassy mandate, typically lower | 0 RUB service fee cheapest |
| Internal processing speed | "From 1 day" (internal claim) mixed | Appointment-based, set by embassy | Appointment-based, set by embassy |
| Accountability | Franchise model, 42 court cases against founder weakest | Government-authorized, embassy-mandated strongest | You're in full control, no middleman |
| Refund if denied | Service fee typically not returned worst | Consular fee not returned (embassy decision) | No service fee to lose best |
| Contract transparency | Marketing says "guarantee," contract says "consulting" worst | Official mandate from embassy, clear scope | No third-party contract at all best |
| Office verification | Some entities have FNS address flags mixed | Embassy-authorized locations, publicly listed | Embassy or consulate directly |
It's not a ghost company. Real offices exist, real LLCs are registered, and some clients do get their visas processed without problems. But the founder has 42 arbitration cases, the company claims a 2012 founding date that state registries don't support, and the Moscow LLC already has a tax authority flag on its legal address. That combination puts it firmly in the "use extreme caution" category, not the "trusted provider" one.
Service fees start from 3,000 RUB for e-visas and climb to around 15,000 RUB for US visa assistance. Those numbers are before consular fees, which are always billed separately. Some clients also report additional charges for insurance and courier delivery added after the initial quote. Always get the full cost breakdown in writing.
No. The 97% approval rate appears in marketing materials, not in contracts. The agreement you sign covers "information and consulting services." The embassy makes the final decision, and no third-party service can legally guarantee that outcome. If a company tells you otherwise verbally, ask them to put it in the contract. They won't.
Multiple documented cases say no. Clients on Flamp and Otzovik report that even when a staff error caused the denial, the company kept the service fee by citing contract language. Your best protection is to only pay via an official company account with a receipt, and to get refund terms confirmed in writing before you hand over any money.
The main Kazan LLC is owned by Artem Yuryevich Zakharov, who also operates the Franch5 franchise project. The Moscow LLC (registered September 2024) is owned by Zurab Davidovich Dzhinashvili. The Krasnogorsk branch is run by sole proprietor Maria Sidelnikova. Co-founder Darya Borisova is listed as a managing partner. Because of the franchise structure, the legal owner differs by city.
There's no independent audit behind this number. The methodology is completely opaque: does it count cases where clients were turned away before filing? How are previous refusals weighted? Does it include all branches or just the successful ones? Treat it as a marketing figure, not a statistic. Actual approval rates depend on your individual documents, history, and the embassy's current policies.
You can read and submit client reports on proverj.com and on migration.us.com. Yandex Maps, 2GIS, and Otzovik.com also carry branch-specific reviews. Searching by the specific city branch gives more accurate results than searching the brand name alone.
I've been building immigration businesses since 2011, first in New York and then through Second Passport with offices across the former Soviet states. So I know how these franchise visa networks operate from the inside. And what I see here concerns me.
The core business model of First Visa Center is not inherently wrong. Helping people prepare visa documents is legitimate work. But there's a specific pattern here that I've seen end badly for clients more than once. The marketing speaks of guarantees and industry-leading approval rates. The contract, once you read it, covers only document preparation consulting. That gap isn't accidental. It's built to limit the company's legal exposure while maximizing what they can charge upfront.
What concerns me more than the gap between marketing and contracts is the founder's litigation history. Forty-two arbitration cases is not a number you accumulate from bad luck. That reflects systemic problems with how obligations are being handled, and the franchise buyers filing those cases were once in the same position as today's visa clients: they trusted the pitch, paid up front, and discovered the reality didn't match the promises.
On the positive side: the physical offices are real, some clients do report positive outcomes, and the company isn't hiding behind a single anonymous domain. But three out of five risk factors in this review come back as high, and the Moscow LLC already has a tax authority flag less than two years after formation. That's a speed record nobody should be proud of.
My recommendation: if your visa case is straightforward, consider applying directly through the official embassy or an embassy-authorized visa center like VFS Global. If you do use First Visa Center, identify the specific legal entity for your branch, pay only by official invoice, get refund terms in writing, and never book non-refundable travel before the visa is in your hand.
Marketing claims about approval rates don't hold up when you read the contract. See what real clients have experienced before you hand over your passport and your money.
Read real reviews about First Visa Center